Packaging Design:
Mecca Max
Region Range

For this project, I designed a functional dieline and packaging concept for a new cosmetics product inspired by regions of New Zealand. The brief was to create a product range that felt distinctly local while still sitting comfortably within a retail cosmetics environment.

I worked on this project over 3.5 weeks, starting with research into regional identity, colour palettes and existing beauty packaging, alongside building mood boards to define the overall look and feel. From there, I developed and refined a custom dieline, applied region-specific designs, and tested how the packaging would work in a physical format. The final stage involved creating mockups and printing the finished design, bringing the concept to life as a cohesive, shelf-ready product range.