Branding for a Wellington based Overwatch League Team

For this project, I was tasked with either rebranding an existing sports team or creating branding for a completely new one. I chose to design a hypothetical team for the Overwatch League, developing a full visual identity from the ground up.

Over three to four weeks, I created the team’s logo and wordmark, exploring how the brand could translate across both digital and physical applications. I also designed a concept for an in-game character skin and produced mockups of team jerseys to show how the branding could extend beyond traditional sports merchandise. This project allowed me to combine branding, illustration and mockups to create a cohesive identity within an esports context.